Digital Product Specialist

Digital Product Specialist

DIVISION:  RADIO (Lotus FM)

LOCATION: DURBAN    

REPORT LINE:  MARKETING MANAGER

SAP POSITION ID:  60018034

SCALE CODE:    402

CLOSING DATE: 12 May 2022

To design, create and deliver marketing programs to support the expansion and growth of the company’s services and products.

Key Accountabilities

• Develop and implement high quality, cutting edge content for multiple digital platforms in line with the station’s Marketing and Programming Strategies.
• Repurpose content broadcast on traditional radio platform(s) for consumption on multiple digital platforms.
• Manage, maintain and modify the station’s digital platforms in line with Digital, Marketing and Programming Strategies.
• Optimize the station’s Search Engine to improve the searchability of the radio station and its various properties on the internet.
• Implement the image and positioning of the brand across multiple digital platforms.
• Ensure data integrity on both the station digital platforms, including the station’s website.
• Communicate with internal IT Services in regards to updating station related information on the intranet as well on the station website.
• Integrate new technologies and innovations onto the station digital platforms.
• Management of multiple and diverse projects on digital platforms in line with Station and portfolio’s strategy for new media.
• Monitor changes in the world of commerce and reassess whether these changes do influence the business objectives of station to ensure coherence of digital content.
• Conduct online research utilizing the station’s digital platforms as well as other credible platforms.
• Give input in formulating the online digital platforms strategy.
• Respond to queries about the stations’ digital platforms
• Translate business goals and objectives into actionable and measureable digital marketing campaigns.
• Create and monitor social media campaigns to drive traffic to the website and on air.
• Produce and upload content (articles / images / podcasts / videos) for digital platforms.
• Manage and promote conversation and engagement on all digital platforms.
• Develop and maintain the appropriate environment to support the Marketing and Programming Manager in goals and objectives of overall strategy.
• Negotiate and procure online media tools as and when required.
• Promote and encourage cross-platform content
• Work in conjunction with Programming, Marketing and Sales to achieve programming objectives.
• Manage delivery and performance of suppliers through effective Service Level Agreements.
• Communicate with internal and external stakeholders about any challenges and proposals.
• Provide Marketing with insights into listener’s online website patterns and behavior.
• Provide detailed reports on performance of platforms.
• Manage performance of team according to approved SABC Performance management system.
• Coach and mentor junior employees and direct reports.

Digital Product Specialist Requirements:

• National Diploma or Degree in Digital Marketing or related disciplines (NQF Level 6)
• 3-5 years’ experience in digital platforms environment and technologies
• 2 Years’ experience in broadcasting or marketing environment
• Experience in sound and video recording and editing
• Well-organized with a customer-oriented approach
• Proficiency in Digital Software and tools (i.e. Adobe Creative Cloud for digital content curation.)
• Proficiency in Social Media Management tools (i.e. Buffer, Hootsuite, Sprout Social or any related management tools)
• Analytical problem-solving capability
• Strong research skills
• Passion for conceiving and shaping innovative ideas and deliverables
• Passion for the digital environment, online Marketing and enthusiasm for continued professional development
• Good time management and ability to multi-task and meet strict deadlines
• Excellent written and verbal communication skills
• Excellent attention to detail
• Ability to work under pressure.
• Ability to work in a team.
• Exposure to software and product development methodologies
• Ability to learn quickly and handle complexity, change and ambiguity
• The incumbent needs to have strong knowledge and understanding of the South African Indian culture, languages, and religions synonymous with Lotus FM listeners

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