Head of Marketing

Head of Marketing

POSITION: HEAD: MARKETING

DIVISION:  CORPORATE AFFAIRS AND MARKETING

REPORT LINE: EXECUTIVE: CORPORATE AFFAIRS & MARKETING

POSITION ID: 60017572 

SCALE CODE: 125

CLOSING DATE: 18 APRIL 2022

The role is responsible for the overall leadership in and implementation of marketing initiatives that will strengthen SABC’s market position and achieve the desired organizational goals. The Head of Marketing will drive awareness, acquisition, retention and revenue through multifunctional go-to-market strategies within the respective markets.

KEY ACCOUNTABILITIES

DEVELOPMENT AND IMPLEMENTATION OF STRATEGY

• Provide support and input in the development and implementation of Corporate Affairs & Marketing strategy.
• Develop annual Integrated Marketing strategy for the SABC
• Cascade Corporate Affairs and Marketing strategy to marketing departments within the corporation
• Lead the effective execution of the marketing strategy and provide guidelines, tools, templates, and role delegation to support flawless execution
• Provide strategic direction to marketing team in terms of brand objectives, strategies and development of individual plans to be implemented within the business units
• Lead the development of an annual Marketing calendar for the SABC

• Define target consumers for SABC brands and products and develop tailored marketing mix and strategies for consumer-brand interaction
• Drive accurate brand positioning through research, go-to-market planning, brand messages, creative designs, and cross-functional collaboration within SABC marketing functions
• Develop all consumer-facing communication approaches for the brand and serve as the primary marketing point of contact with the external business partners, enabling strong, collaborative working relationships.
• Review and Report on the achievement of business unit’s objectives.

BUSINESS OPERATIONAL EFFICIENCY

• Establish the SABC’s brand-building strategies across all channels.
• Develop specific research plans to include consumer insights consumer segmentation, competitor intelligence and industry trends impacting the SABC brands
• Identifying potential customers for the SABC
• Oversee all major brand campaigns of the SABC

• Developing promotions and advertising
• In collaboration with Sales, manage the forecast and revenue delivery for the SABC’s brands through monitoring performance and availing transparent weekly/monthly/annual reporting
• Creates strategic messaging for key segments of the SABC
• Position the SABC as a market leader in the development, deployment, and enhancement of brand strategies
• Build consumer confidence in the SABC and thereby enhancing client confidence.

• Conduct benchmarks on best practice and management of information sources
• Ensure that the operational budget is managed in such a way as to assure no wasteful expenditure.
• Oversee Divisional and provincial operational expenditure against approved budget and introduce corrective measures to ensure financial discipline and accountability.
• Set guidelines on optimal fund distribution/ allocation in accordance with the organisational budget constraints and strategic/ operational requirements

GOVERNANCE RISK AND COMPLIANCE

• Ensure information credibility
• Underpin all communications with credibility and loyalty.
• Perform root cause analysis as well as synthesize all information thereby producing a positive outcome.
• Conduct benchmarks on best practice and management of information sources
• Ensure that the operational budget is managed in such a way as to assure no wasteful expenditure.
• Oversee departmental operational expenditure against approved budget and introduce corrective measures to ensure financial discipline and accountability.
• Set guidelines on optimal fund distribution/ allocation in accordance with the organisational budget constraints and strategic/ operational requirements
• Develop and review internal control measures to ensure good governance.
• Oversee the management of special communication risks to protect organisational integrity, create value, prevent financial loss and ensure compliance with applicable policies and legislations. 
• Develop, review and implement policies and good governance to address gaps and promote accountability.
• Monitor compliance in line with OHS Act
• Review and implement Risk Management Plan in line with organizational Risk Framework (COSO Model):
• Monitor execution of internal risk audits results per checklist to identify and address gaps.
• Engage in complex and brilliant networking strategies with a diverse population of customers and stakeholders.
   
   

STAKEHOLDER MANAGEMENT

• Build strong relationships with creative, digital, advertising, research and activation departments of the SABC as well external agencies
• Build strong relationships with potential clients
• Create and maintain communication channels between Corporate marketing and all SABC marketing units
• Position the SABC as the preferred partner of building positive corporate image in South Africa.

LEADERSHIP AND PEOPLE MANAGEMENT 

• Provide direction on the retention and attraction of staff.
• Ensure adequate staffing for workload, succession planning and effective leadership.
• Effective briefing and communication with department staff.
• Contract and Manage Performance Management System in accordance with organizational policy and procedures within the unit.
• Manage all information sources and create good relationships with key business decision makers.
• Career Development Plans (CDP) for all staff members.
• Contract and Manage Performance Management System in accordance with organizational policy and procedures within the unit.
   
  FINANCIAL MANAGEMENT

• Oversee departmental operational expenditure against approved budget and introduce corrective measures to ensure financial discipline and accountability.
• Ensure that the operational budget is managed in such a way as to assure no wasteful expenditure.
• Set guidelines on optimal fund distribution/ allocation in accordance with the organisational budget constraints and strategic/ operational requirements.

QUALIFICATIONS AND EXPERIENCE:

• Honours Degree in Marketing/Brand/Digital or equivalent qualification
• Broadcasting/FMCG (Advantage)
• Additional languages – South African and/or other African languages (Advantage)
• 10 years’ experience in marketing of which 5 years should be in managing a marketing team

Head of Marketing KNOWLEDGE:

• Strategic management
• Demand generation marketing tactics and strategies
• Content marketing strategy development and implementation
• End-to-end brand campaign management
• Proven experience in implementing digital marketing tactics inclusive of display advertising, SEM/SEO, social media and email marketing to impact brand strategy imperatives
• Ability to enable data-driven decisions
• Working with ROI and metric-driven models
• Working knowledge of CRM systems and databases
• Budget management
• PPPFA and PFMA
• Strategic management
• Management information systems
• Management reporting
• Understanding of applicable legislative frameworks and regulations
   

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