Conceptual Copywriter.Durban, KwaZulu-Natal.

Full job description.

As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Conceptual Copywriter.

Location: Durban, South Africa (hybrid)

WHAT YOU WILL BE DOING IN YOUR ROLE.

• Interpret creative content direction and copy briefs, producing compelling and error-free content that follows the client’s style guidelines and builds engagement.
• Originate big campaign ideas and creative copy concepts and create original copy for clients in the FMCG sector.
• Develop content that brings client strategy to life across all media (social, mobile, DM, print, web, TV, radio, etc.)
• Incessantly deliver original/ inventive concepts and distinctive tones of voice for your clients.
• Articulately explain and constructively defend and pitch an idea to clients and creatives.
• Ensure the copy you develop supports and enhances the creative ideas and concepts
• Produce creative campaign copy that fits the brief but really stands out and reaches an audience.
• Lead on and brief other teams as appropriate to bring creative content to life.

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL.

• Min 5 years’ traditional/digital agency experience in a conceptual role.
• Diploma in Copywriting or Brand Communication is essential.
• You should be able to articulately demonstrate a portfolio that showcases your creativity, copywriting process, an excellent writing aesthetic, and expertise in writing for all channels
• Outstanding writing and grammar chops with refined proofreading and editing skills
• Strong comprehension of best practices for copy across all touch points Skills and characteristics
• Fantastic creative communication skills,
• Able to present and pursue projects from concept to execution
• Extremely passionate about writing and reader experience and a strong advocate
• You can expertly defend copy decisions with evidence and research
• You work confidently with, and can lead, multiple stakeholders to ensure creative content meets both business and client requirements
• Not scared to chase for information, supporting work or a brief
• Impeccable attention to detial (well spotted)
• Strong ad copy, long form and short form copy.
• Bilingual

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