Marketing Manager: Metro FM

Marketing Manager: Metro FM

POSITION :    MARKETING MANAGER: METRO FM
DIVISION :      METRO FM
REPORTING LINE : BUSINESS MANAGER: METRO FM
POSITION ID : 60017945
SCALE CODE : 130

CLOSING DATE: 06 FEBRUARY 2023

(This is a 5-year contract position)

Main Purpose of the position
To develop marketing strategy to attract and retain specific audiences and increase market share in
order for Sales to maximise revenue.

Key Accountabilities:

Develop and implement strategic marketing and brand building plans, in order to retain and
increase current market share.
 Improve programme marketability and profitability by researching trends, identifying and
capitalising on market opportunities;
 Effectively promote programmes and on-air personalities to increase audience growth in
accordance with the station strategy.
 Liaise with and sustain rapport with relevant internal and external media owners (television, radio,
press and magazine) to ensure effective publicity of the station.
 Oversee all station Digital platforms (websites, social media and apps) to ensure growth of digital
communities and creation of revenue generation opportunities.
 Develop and implement trade and consumer below-the-line strategy.
 Develop and implement a PR & Communications Strategy, for traditional and online platforms.
 Identify marketing opportunities by identifying consumer requirements; defining market,
competitors’ share, and competitors’ advantages and weaknesses; forecasting projected
business.
 Improve programme marketability and profitability by researching, identifying, and capitalising on
market opportunities.
 Develop business cases and proposals for the implementation of strategic marketing activities.
 Develop briefs for the sourcing of external marketing and brand agencies.
 Manage contracts with external agencies and all suppliers.
 Plan, determine, manage and ensure cost-effective utilisation of marketing budget.
 Identify and exploit alternative revenue streams.
 Plan and execute all Marketing related events, including goods reconciliation, post campaign and
post event analysis reports.
 Provide monthly and quarterly reports on the department’s performance ( inclusive of CSI and
Digital activities)
 Maintain and update an electronic and manual filling system.
 Develop and implement Standard Operating Procedures and to address gaps and promote
accountability.
 Oversee the management of risks to protect organisational integrity, create value, prevent
financial loss and ensure compliance with applicable policies and legislations.
 Comply with SCM procedures and effectively manage contracts with internal and external
partners.
 Adherence to PFMA and compliance with industry regulations and SABC policies and
procedures.
 Communicate and sustain rapport with relevant internal and external media owners to ensure
effective publicity of the station.
 Develop and Present proposals to internal and external stakeholder to enhance communication,
awareness and buy-in of station projects.
 Manage, maintain and expand customer base, exploit specific data, anticipate and explore new
opportunities.
 Collect, analyse and present marketing information to management for decision making.
 Synergise and provide information to Sales workforce for trade marketing purposes.
 Liaise with Radio Sales to ensure that product campaigns run smoothly and on-time for client
satisfaction.
 Effective implementation of Performance Management System in accordance with organizational
policies and procedures.
 Ensure adequate staffing for workload and effective leadership (including leave management).
 Effective briefing and communication with departmental staff.
 Complete Personal Development Plans (PDP) for all staff members.
 Provide direction on the retention and attraction of staff.
 Individual coaching and mentoring conducted on an ongoing basis to meet performance and
developmental needs.
 Transfer of skills in line with succession planning principles.

Requirements:

 Bachelor’s Degree/B.Tech in Marketing/Communications/Media Studies or equivalent
qualification at NQF Level 7.
 5 years’ experience in marketing, preferably in the broadcasting industry and 2 years should be
at supervisory level.
 Understanding of legislation, policies, SOPs and procedures relating to Radio Broadcasting
industry
 Understanding of Advertising industry legislation, rules, norms and standards.
 Knowledge and wide network in various industries.
 Ability to analyze research and identify industry trends.
 Digital marketing qualification.
 Development of strategy for consumer and trade marketing.
 Expert knowledge of and experience of utilizing digital technology tools for marketing purposes.
 Driving License
 Understanding Public Finance Management Act
 Expert knowledge of Marketing and Brand building.
 Sound understanding of the radio broadcasting industry.
 Digital marketing principles
 Creative thinking ability.
 Good interpersonal skills
 Excellent communication skills.
 Knowledge of the station and its target audience

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