Loyalty Marketing Specialist
| Closing Date | 2022/06/03 |
| Reference Number | PNP220523-2 |
| Job Title | Loyalty Marketing Specialist |
| Job Type Classification | Permanent |
| Division / Region | Marketing |
| Department | Smart Shopper |
| Location – Town / City | Kenilworth – Cape Town |
| Location – Province | Western Cape |
| Location – Country | South Africa |
| Job Advert Summary | To assist with overall marketing functions in the Smart Shopper division. Support Partner and Loyalty Manager and the Commercial Marketing Manager by performing various functions relating to all assigned tasks and projects. |
| Minimum Requirements | Computer Literate: Proficiency in MS Excel (Advanced), MS Word, MS Powerpoint & MS OutlookRelevant Degree/Diploma in Marketing or Business or any related field of study. A minimum of three to five years’ experience in a marketing role or similar. Expertise in data analysis and insights formulation utilising various sources of information. Marketing experience – Omni-channel, direct, and other digital platforms. Retail experience Advantageous: SAP CRM experience CRM system experience Amana |
| Duties & Responsibilities | Supporting the successful implementation and management of Club campaigns – liaising with Commercial teams on Club deals and offers, overseeing Club marketing collateral, ensuring timeous approval of pricing & validity. This includes a briefing on content plans to the agency/supplier and being the key point of contact for feedback and approvals. Selecting relevant data targeting on briefs for direct comms (customer segmentation, customer shopping characteristics, etc.) as agreed with the Loyalty Manager. Briefing in campaign-specific analysis to our data team when required. Briefing the customer insights team on survey or customer data requirements. Sharing Clubs performance and results against agreed KPIs with various stakeholders in the business – including building reports from supplied data. Facilitate the approval process on all marketing creative and copy for various communication channels across Clubs, Partners and general Smart Shopper campaigns. Overseeing internal and external activations and events, including in-store and virtual (including briefing promoters and arranging branding). Assist with paperwork and process for onboarding new Partners (Smart Shopper and PnP Partners)Manage competitions – the creation of T&C’s (including obtaining legal approval), ensuring the timeous publication of T&C on the website, briefing in competition draw requirements, and occasionally contacting winners and managing fulfillment of or prizes. Assist the Partner and Loyalty Manager and Commercial Marketing Manager with presentations as and when required |
| Competencies | Ability to learn quickly. Able to work in a highly pressurized environment. Attention to detail and data orientated. Balanced analytical and creative thinking style. Collaborative team player. Customer centricCritical thinking and problem-solving abilities. Excellent communication skills – both verbal and written. Innovative and passionate about retail and customers. Demonstrate assertiveness. Good planning and organisational skills with the ability to multitask. High sense of accountability. Results and deadline driven. Strong organisational skills. |
| Additional Information | Competency based interview to assess the above requirements. Short-listed applicants may be subjected to relevant assessments. |
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